Away and ‘Waiting on the world to change’ Essay

Change is a process, transition or alteration that affects all aspects of life and can affect attitudes, beliefs and behaviours. Michael Gow’s play ‘Away’ conflicts emotional, spiritual and mental change expressed through the characters along their journey of change. Gow has chosen characters such as Coral, Tom and Gwen to demonstrate the different types of changes that occur in the play ‘Away’. Gow uses techniques such as Intertextuality, allusion, structure, stage direction and symbolism to present the transformations the characters experience. In the song ‘Waiting on the world to change’ composed by John Myer, change is demonstrated through the reference of war and the hope of a change in future. Myer uses poetic techniques and symbolism to show the changes presented in the song. Change can take many forms and has a range of effects on those who experience it. Emotional change is displayed through both texts although it is displayed through Gow’s play ‘Away’ more so than in Myer’s song. Gow presents emotional change demonstrated by the Character coral. The emotional breakdown experienced by Coral due to her son’s death showed the audience her inability to function normally. Her journey is about an emotional recovery as she lost her social identity and struggles to find connection with others as she â€Å"can’t find anything to say† (Act 2, scene 2). Coral learns to symbolically ‘walk again’ and reconnect with the living world and accepts that there is life and death. Change can take many forms and has a range of effects on those who experience it. The use of Intertextuality of a play with in a play represents the life of the characters. Coral’s ‘Stranger at the shore’ symbolises Coral’s internal change and it shows that she has overcome her emotional, mental and spiritual conflicts and her character has encountered transformation. â€Å"I’m walking, I’m walking† Coral says in the ‘stranger at the shore’ at the end of the play which symbolises her internal change and the acceptance of her son’s death. Similarly, the sense of emotional change expressed through the lyrics in John Myer’s song is helplessness as he sings â€Å"It’s hard to beat  the system, when we’re standing at a distance.† John Myer is expressing frustration through emotive language in the fact that he alone cannot change the world to a more positive place. Change can take many forms and has a range of effects on those who experience it. Spiritual change was explored through the character of Tom in Gow’s play ‘Away’ as he demonstrates to his parents that he is aware of his approaching death and he accepts his fate. This is shown through the intertextuality technique of a play within a play and it acts as a symbolic metaphor used to represent the life of the character and an insight of what will happen to them as the play continues. As Tom becomes more accepting of his illness, his character demonstrates spiritual changes. Gow uses the structure of the play to the advantage of displaying Tom’s spiritual change throughout the play as not everything is revealed at once, keeping the audience engaged. When Tom’s illness is revealed, it inspires other characters such as Gwen, to encounter change also. When Gwen is informed of Tom’s illness, her thoughts of him change and in turn her personality towards others changed also. The reality of Tom’s death alters the perspectives of the characters and their encounter spiritual change in the way that they learn to appreciate the value of the present, but also to know where they are heading. It can be seen that change can take many forms and has a range of effects on those who experience it. Gow uses Gwen’s character to display mental change. At the beginning of the play Gwen is highly critical of Tom, unaware of his condition. Her change can be demonstrated through her dialogue as at the beginning of the play it shows negativity and seen as a source of conflict which changes to caring and of value. â€Å"This case won’t close† is an example of the attitude and conflict that Gwen was expressing before her character encountered change. Her change in attitude and perspective made her realise what she has is of real value. The techniques that present Gwens lack of self-understanding are stage props. In act 4, scene 2, the Bex she refers to was used as a remedy for what she can’t cope with. Later on Gwen rejects the prop of Bex and tries to come to terms with her new self. The turning point of Gwens change is the knowledge of Tom’s illness. Stage directions such as the miming in act 5, scene 1 where no dialogue was used to the reconciliation taking place between characters such as Coral and Roy and Gwen and her family. The relationship between Gwen and her family after her changes becomes closer as Gwen shows them affection. An example of this would be the difference in reactions when Gwen received her Christmas presents. She was affectionate and thankful, showing her character’s change by comparing that to her previous reaction when Jim ‘forgot’ the presents at home. Changes can take many forms and has a range of effects on those who experience it. Gow uses allusion in his play ‘Away’ which helps to present conventional meanings about the concept of change to the audience, achieved through the use of Shakespearean texts. It is a stage direction as the fairies in the opening scene symbolise a storm which refers to the internal conflict within the characters and the consequences of their individual changes just like a storm creates changes after it has occurred. The storm is a necessary destruction that brings the characters together on a ‘magical’ beach to be restored and reconciled. The characters at this point have all experienced change and the storm is a catalyst of their transformation. Upon coming home after the family holidays, the play completes a full circle by ending the play where it started. As the play completed a full circle, so have the characters that have undergone a total transformation in outlook by the end of the play. Shown through Gow’s play ‘Away’, changes can take many forms and has a range of effects on those who experience it. Alternatively, ideas of change presented in the Myer’s text/clip are different to those shown in ‘Away’. Ideas of change presented are that change is gradual and takes time. The composer’s attitude towards change is that its affects may not be immediate and this is expressed through the repetition of the phrase ‘waiting’. The repetition emphasises the need for time as well as hope that change will come one day. It serves as an indication that change is gradual and this reflects on the message being expressed by Myer. In order for change to occur, Myer expresses that a change of attitude and perspectives is needed. â€Å"We see everything that’s  going wrong with the world and those who lead it.† These lyrics assist in conveying the composer’s message that people don’t have the right attitudes or contributions to make a change. It can be seen that change can take many forms and has a range of effects on those who ex perience it. Change is clearly expressed through both texts and provides similar values or concepts in encountering change. Coral’s mental and emotional state is overcome by the acceptance of her son’s death while Tom and Gwen present spiritual and mental change when the reality of Tom’s condition has been recognised. Gow presented change through techniques such as symbolism, structure, stage directions, allusions and intertextuality. John Myer’s text resembles change with the use of poetic techniques and symbolism. The song displays the hopefulness and determination for a changing future. Both texts use techniques to show the change encountered and both focus on the value of change. As it if evident in both texts, change can take many forms and has a range of effect on those who experience it.

The enchantress Returns

Brave Chris Colfer's novel The Land of Stories: The Enchantress Returns tells the story of two 12-year-old twins, Alex and Connor Bailey, who went on an adventure to save their mother, and perhaps the world, against the will of their grandmother. The Enchantress, the witch who tried to kill Sleeping Beauty, attempted to take over The Land of Stories and the Otherworld (the land where the common people live). I admired Alex for her bravery and intelligence which she showed when she was trying o save her mother and the Fairy-Tale World.Initially, I saw Alex as very foolish and immature to run away from home, but my understanding grew when I realized that from Alex's perspective, family is the most important of all. When Alex first appeared in the story, I thought, â€Å"Really, what can a child do in a crisis? † It turns out that children can really make a difference upon further reading. We first saw that Alex was rather frustrated when her grandmother kept them hostage from go ing after their mom, who had been kidnapped.So, she pried information from their ‘hostage holder' and showed incredible bravery when she ran away from home and â€Å"hijacked Mother Goose's giant goose† ( ), which she used to fly to her grandmother's cottage. She also showed her bravery when she was captured by Trollbella (half troll, half goblin) in the Land of Stories. She showed bravery in this situation when she â€Å"kicked the troblin in the rump† (Line ). In the ending, Alex had the audacity to go up against the Enchantress and defeated her by using her bravery.In summary, I came to see that by using her bravery and intelligence, Alex was really strong and she immensely cared about family in order to do what she did. Having to face the Enchantress, who killed many, being alone, was quite frightening. However, she pushed through and won in the end. Sometimes, we care about our families more than ourselves, and we all need that extra push to do the right thi ng. Alex was brave enough to sacrifice much, which in this case, was her safety, in order to save her mother.

How have ideas about race been shaped by changing economic, social and Essay

How have ideas about race been shaped by changing economic, social and political circumstances - Essay Example Those who belong to a particular ethnic group maintain shared cultural heritages, language, social ideologies, religions, rituals and biological ancestry (Peoples and Bailey 2010). By applying a definition to ethnicity, society is able to make distinctions between different social groups. Race, however, is a construct that is absolutely considerate of anatomical attributes. Race is defined by Cornell and Hartman (2007) as the method by which groups are able to define themselves through the commonality of physical attributes that are shared biologically throughout a society or culture. Race is determined by the meaning that is placed on these shared characteristics. People who share common physical features determine which specific attributes are significant and then attempt to organise groups according to a perceived set of boundaries and then develop social ideologies that give the aforementioned boundaries or characterisation a relevant meaning which serves as the foundation for race. Hence, race is very much a social creation whilst ethnicity is more concerned with the tangible similarities of a particular group. Race serves to mould the social and political methodologies by which the world is classified and organised. The concept of race was formed in global and regional cultures as a product of various socio-political systems that recognised denial and opportunity (Dalmage 2010). Race has become substantially rooted in the structures that guide societies, a form of institutionalisation of perceived human value and relevancy constructed through centuries of changing economic, political and social circumstances. The conception of race as a social interpretation is ever-changing and the meanings and values assigned to various races evolve when it becomes advantageous to those maintaining power within a society. Those who represent dominant groups, such as the European whites in the 17th Century, often assign race to less-advantaged groups as a method

Starting a Business Online, Part 2 Term Paper Example | Topics and Well Written Essays - 1000 words

Starting a Business Online, Part 2 - Term Paper Example Selling the company’s domain is like selling what you have worked for years to build the business and letting your customer’s trust be put unto other’s hands. What if the new user of the domain will use the name for fraud or malicious intent? What will happen to your business and your credibility? What will happen to your customers? These are just few of the questions to ask on whether the domain should be sold or not. But for me, I value our efforts for years, thus I will not sell our domain. .   Functions of E-commerce Softwares: Catalog Display, Shopping Cart, Transaction Processing It is important to provide a catalog display in e-Commerce software. A catalog includes a display or list of goods and services available in the business. In a small local clothing store, the most common catalog service used is the static catalog (Electronic Software, n.d.). In a static catalog, it uses a HTML format to create a simple list appearing on a web page (Electronic Sof tware, n.d.). This software is very important especially for a small online store because it serves as the frontliner of the business. The only way for the customer to be able to know your offered goods and services is to check your web page. It is the most convenient way to offer your products. The customers need not send you email or contact you for questions regarding your business. Shopping cart software makes it convenient for customers to shop in your online business because it eliminates filling out online forms for the products or services that the customers wanted to purchase in your online store. Today, this software also called shopping bag or shopping basket keeps track of the selected products purchased by the customer wherein they can view their shopping list and they can add or delete items on the list (Electronic Software, n.d.). By simply clicking on the item, all the necessary details such a sthe price, the product code and quantity are stored in the cart. Another important software in electronic commerce is the transaction processing. This occurs when a customer clicks the checkout button, the software performs all the necessary calculations such as discounts, tax and shipping cost (Electronic Software, n.d.). Both the customer and seller’s web server switch into a secure state of communication (Electronic Software, n.d.). This is a very important and complex software where it needs update every now and then especially on taxes and shipping computations. But on the part of the customer, this serves convenience, efficiency and credibility which are very necessary to win online customers. Website Usability It is important that the store has an efficient web presence. Store website generates traffic and can help the business because it can become a large source of company or business profits. However, it is important to make an effective presence on the web because there are cases that even if there are a lot of website visitors, you can still miss out many potential buyers that may have not seen your webpage (Improving, n.d.). In order to have an effective usability, the website must be improved. First, it must be kept professional since it is the face or image of your company or business. This means the website must create a strong image by choosing 2-3 complementary colors as color scheme all over the website (Improving, n.d.). It is also recommended to use the company or business color as the main color of the website. It is therefore important that the

The Influence of Marketing through Culture and Tradition in Kuwait Research Paper

The Influence of Marketing through Culture and Tradition in Kuwait (Gulf) - Research Paper Example The origin of Kuwait culture comes from diverse backgrounds and is very rich. In addition, the influences of marketing on customs and traditions of Kuwait is widespread as observed in many firms (Ahmed 16). This calls for conscious marketing especially for the international marketer since what a certain culture accepts may be regarded as a taboo in another. This paper will focus on the influence of marketing on culture and traditions in Kuwait. The importance of culture in marketing cannot be underestimated, the traditions, values, attitudes and religious beliefs of a people can affect greatly the promotion of a product. Most of the marketing mix components can only achieve great outcomes if the culture and traditions of the people is well understood, respected, and tolerated especially that of the target market. For instance, promoting a product is expected to increase customers and consequently the profits, therefore to achieve greater profits through promotion it is imperative tha t a company puts into consideration a people’s culture and traditions in order to gain a deeper understanding of their needs and be able to produce and market the products that suit their needs. The language of a people is a vehicle of culture and affects the consumer behaviour considerably (Victor 142). One of the marketing strategies is promotion; consumer acceptance of a product requires a language to promote the product. Therefore, promotional methods such as personal selling, advertising, publicity and sales promotion can only be successful through the use of a language. In Kuwait, Islamic is the commonly used language which among the most influential cultural elements (Ahmed 67). Other elements include religious beliefs and ethnic values, all these cultural elements have an effect on the marketing mix, pricing, promotion, product, and price. This requires multinational firms to make their promotions and products adaptable to the environment they exist to ensure persuasi ve marketing. A cultural bound firm is the one that is consumer-oriented, this is evidenced by cultural groupings, and inclinations that tend to purchase certain products calling for marketers to be responsive on cultural influences on their marketing strategies. In Kuwait, culture is related to all dimensions of the society (Ahmed 23). Therefore, appropriate marketing strategy has gained more focus from marketers who wish to promote their products in an effort to increase their market share. Culture and tradition has become a key component of advertisements for most products and services to attract more customers and retain existing ones. Some of the business that have embraced marketing through culture and traditions include the National Bank of Kuwait, Commercial Bank of Kuwait, and Zain which is one of the best telecommunication companies in the country. The use of cultural strategies to market themselves has not only helped these companies increase their sales but also attract new consumers while at the same time achieving and increasing customer loyalty. Another important aspect on the influence of marketing through culture and traditions in Kuwait observed in organizing employees principles as a national culture in order for them to understand their work and what is expected out of it and the manner in which the expect to be treated. This means firms have to act in

A five paragraph essay (introduction, three body paragraphs, Research Paper

A five paragraph essay (introduction, three body paragraphs, conclusion) discussing how Bernard Shaw accurately depicted his era in Pygmalion - Research Paper Example The play Pygmalion gives an illustration of the differences and the tensions between the lower and the upper class. There was a general belief in that era that an individual is born into a particular class and the individual cannot move from one class to the other. Bernard Shaw believed that an individual’s personality is not determined by birth. Instead, Shaw had the thought that someone can accomplish social change if he or she can believe in themselves. In the play, the obstacles between the classes are not natural and they can be broken. Alfred Doolittle and Eliza live in deplorable conditions and they give a representation of the working class. The scenarios that happen to Eliza and her father indicate the Shaw’s belief that individuals are capable of improving their lives by their efforts, but they have to take into consideration the changes in their character. Thus, it is not absurd to note that the difference between the flower girl and the lady lies in the lady ’s treatment rather than her behavior. THE FLOWER GIRL [protesting] Whos trying to deceive you? I called him Freddy or Charlie same as you might yourself if you was talking to a stranger and wished to be pleasant. [She sits down beside her basket].† (Classic Reader 1). â€Å"DOOLITTLE [unabashed] Can’t afford them, Governor. Neither could you if you was as poor s me. Not that I mean any harm, you know. But if Liza is going to have a bit out of this, why not me too?† (The EServer Drama Collection 1). Similarly, Doolittle expresses the difficulty in changing one’s entire personality. When he acquires wealth, he conforms to the ways of the upper class and fears to be associated with the lower class. Instead of the depicted development, an individual is supposed to create his or her own personal and flexible behavior code. The upper class regards wealth and background as

Discussion Posts About Type II Diabetes And FASD Essay

Discussion Posts About Type II Diabetes And FASD - Essay Example Efficient diabetes management needs demanding and continual self-care procedures and behaviors in various areas. For instance, measuring and testing glucose level, diet control, information update about diabetes from library and insulin injection. The patients are expected to record all the results obtained. Text messaging makes it easy for patients to send the blood glucose results to their doctor on time and in response receive intervention feedback to support self-care management (Sarnikar, Bennett & Gaynor, 2013).Discussion two I agree with Katherine Johnson that the introduction of FASD topic in high school sex education is effective in lowering the number of babies born with the disorder. Effective strategies to minimize FASD comprise of comprehensive and early education about the hazards of alcohol intake during pregnancy. In order to minimize the number of babies born with FASD, prevention is the best alternative. Sex education programs provided in the private and public scho ols is a suitable venue to teach about FASD (Miller, Blumenthal & Chamberlain, 2015). Such a program can assist in implementing CHOICES, which is a program for women about selecting healthy behaviors to prevent alcohol-exposed pregnancies. The teenagers can access information that assists women to learn how to abstain from alcohol and use birth control techniques effectively. In addition, the youth will benefit from addiction rehabilitation and correctional settings (Hanson, Wilton, & Langland, 2015).

Orlando Is My Favorite Place Essay Example | Topics and Well Written Essays - 500 words

Orlando Is My Favorite Place - Essay Example As one walks along the main areas of the city, one can see that it has a number of renowned eateries and restaurants as well as art based activities for people, for the purpose of recreation, entertainment attractions, and hanging out. It is very well built in terms of infrastructure and is very actively lived in the city. The sounds of Orlando include traffic noise as well as the hustle and bustle of people roaming around trying to absorb the sights of the city. On the east side of the city, there is beautiful landscaping along with lush greenery and a clean environment for people to live in. This area mostly consists of residential places to live and has very well planned areas with convenience with respect to shopping, transport, eating out as well as schooling and education. Most of the roads in Orlando are well connected to each other, thus providing only 30 minutes of travel and commute time from the corners to some of the city’s main attractions. Orlando is soon becomin g a haunt for urban people as the suburbs are becoming sprawled with homes to live in as well. The aromas of various cuisines waft all around Orlando as it is dotted with food stalls at every corner and road. Shopping malls adorn the main areas as well as making it easier to see women, men and children moving along happily feeling good. The place is very overwhelming for many people as they are about to do almost everything they want to and thus it makes it gives for a very exciting buzz in the air.

Employees are always likely to work harder when their jobs offer them PowerPoint Presentation

Employees are always likely to work harder when their jobs offer them greater discretion and responsibility. Critically assess this generalisation in the light of job redesign theories - PowerPoint Presentation Example Organizational needs include the quality of the work and high productivity, while the requirements of the manager include aspects such as job satisfaction. Job enrichment is a crucial strategy of job design. This strategy attempts to motivate employees through the development of opportunities for the application of their diverse abilities. The vertical aspects of job design require a change of the challenges, in the job. This aims to improve the employee’s job satisfaction, quality, and reduce problems such as grievances (Rothwell & Kazanas, 2003, p. 396). The strategies for job design include turning the employee’s efforts to performance and linking the performance to reward. The last strategy involves compelling the employee to want the rewards. Turning the employee’s effort to performance requires a well definition and comprehension of the objectives of the job, and providing resources for enhancing employee’s performance. In addition, the organization should develop a supportive culture and ensure flow of information (Rothwell & Kazanas, 2003, p. 400). Linking the employee’s performance to reward requires a clear definition of the reward and explanation of the links between reward and performance. Finally, compelling the employee towards the reward can be achieved using

Compare the two nineteenth century horror stories Essay Example for Free

Compare the two nineteenth century horror stories Essay Compare the two nineteenth century horror stories, The Black Cat and The Tell-Tale Heart by Edgar Allan Poe, showing how Poe uses a range of techniques to make his stories dramatic and effective. The Black Cat and The Tell-Tale Heart are two of the earliest horror stories ever written; they were written in the 1840s by the American author Edgar Allan Poe. Poe was born in Boston Massachusetts in 1809. He tragically died in 1849 following a life of alcohol and drugs. The Black Cat tells us about a man who is in a condemned cell. He is on death row and reflecting on his life and the reason behind the situation he is in. He tells the reader about his love for animals and how he married early in life. His wife allowed him to buy a black cat who never left his masters side. However, the narrator tells how he became an alcoholic and started to mistreat his wife and pets. On returning home one night he seized the cat and in fright the cat had bitten him. This made him angry and therefore he cut out one of the cats eyes. A few days later he took the cat, slipped a noose around its neck and hung it from a limb of a tree. That night the house burnt down and engraved on the wall was the figure of a cat. Later on in the story the narrator tells us of how he found a cat that closely resembled the one he had killed. The cat would never leave his side which started to make him hate the creature. He was walking down the steps of the cellar one day with his wife when the cat followed and sent him headlong down the steps. In fury he picked up an axe and aimed a blow at the cat. His wife tried to stop him so he buried the axe into her brain. He buried the body in the wall of the cellar. The police found the body as the man become cocky and tapped on the wall where he had buried his wife, there was a wailing sound and the police uncovered the body with the cat on the corpses head. The Tell-Tale Heart tells us about a man who has been accused of being mad. He looked after an old man who had a vulture eye. His eye was a pale blue and had a film over it. Whenever the eye fell upon the narrator, it made his blood run cold. Therefore he decided to kill the old man. In the week before he killed him the narrator tells us about how he crept into the old mans bedroom every night at midnight, trying to find the right moment to kill him. On the eighth night the old man became aware that someone was in his room. The narrator says how he could hear the mans heart beating in his chest and was frightened that the neighbours would hear it. He ran into the room; seized the man out of his bed and pulled the bed on top of him. He then took the planks from the flooring of the bedroom and placed the body there. Once he had replaced the floorboards the police arrived saying that a neighbour had heard a shriek and they wished to search the property. He led them towards the old mans bedroom and placed some chairs out for them on the exact spot of the body. He began to make typical chat with the officers but could hear the heart of the old man beating louder and louder until it drew the narrator mad and he confessed to the murder. Both stories have typical features of a modern horror story blood, murder, the murders conscience and supernatural aspects. However, the structure of the stories differ. The Black Cat is a longer story and is more detailed. It includes more background description. I was especially fond of animals, and was indulged by my parents with a great variety of pets. This quote shows that The Black Cat tells us about the background of the narrator since he was a young boy. The Tell-Tale Heart is more concise and includes some very detailed sections but less background. Presently, I heart a slight groan, and I knew it was the groan of mortal terror. It was not a groan of pain or of grief Oh no! It was a low stifled sound that arises from the bottom of the soul when overcharged with awe. This quote shows that The Tell-Tale Heart has some very detailed sections as the narrator goes into depth about the noise that the old man made. The two narrators have various things in common; they both tell the story in first person and use eyes as an important feature in the story. In the opening paragraph both narrators also say that they have been accused of madness but deny the accusation. Mad indeed would I be to expect it, In a case where my very senses reject their own evidence. Yet, mad am I not. This quote from The Black Cat supports my point that the narrator has been accused of being mad but denies it. But why WILL you say that I am mad? This quote from The Tell-Tale Heart also supports my point as it is from the opening paragraph of the story and the narrator is asking why he is being accused of being mad. The significant differences between the two narrators are; The Black Cat gives a more in-depth background about his life before the present day whereas The Tell-Tale Heart goes straight into the present. The Black Cat is also set in different rooms of the house and other areas where as The Tell-Tale Heart is set in just one room. The relationship between the readier is also different. The Black Cat is wrote as if the narrator is writing a letter whereas The Tell-Tale Heart is wrote as if the narrator is actually speaking to the reader. For the most wild, yet most homely narrative which I am about to pen. These words suggest to me that The Black Cat tells the story as if he is writing a letter. How then am I mad? This rhetorical question shows that the narrator tells the story as if he is actually talking to the reader. The two narrators in the story get caught as they become too over confident about the hiding place of their victims. They both lead the police to the place that the bodies are buried. Sound is also a major part in the reason for the two narrators getting caught. Poe uses a range of visual and sound techniques to make the stories dramatic and effectible. In both stories sound plays a major part in the narrators getting caught. Then quickly swelling into one long, loud and continuous scream, utterly anomalous and inhuman. This quote from The Black Cat suggests to me that the points I have made are correct. The sound makes the story more dramatic and suspicious. It also leads the police to the corpse. But the beating of the heart grew louder, LOUDER! I thought the heart must burst. This quote also suggests to me that the beating of the heart made the murderer go mad and confess. It also adds an eerie effect to the story. Poe also uses visual description in the stories. The corpse, already greatly decayed and clotted with gore, stood erect before the eyes of the spectators. Upon its head, with red extended mouth and solitary eyes of fire This phrase of writing from The Black Cat goes into great visual detail about the corpse which makes it a lot easier to picture the story in your head. The amount of description sets the scene very effectively and makes the reader feel like there telling the story from their own personal experience. The use of evil words such as greatly decayed and clotted with gore also emphasise the fear and terror of the story. Poe uses a range of imagery in the stories; including alliteration, similes, metaphors, onomatopoeias, and rhetorical questions. These all make the stories dramatic and keep the reader interested. In The Tell-Tale Heart Edgar Allan Poe uses a lot of onomatopoeia and metaphors. my blood ran cold This quote proves the point that Poe uses metaphors in this story. Like the thread of a spider This also proves that Poe uses Similes in this story. Both of these enhance the story as they make it more dramatic and effective. In The Black Cat Edgar Allan Poe uses a lot of alliteration, metaphors and personification. My tenderness of heart This quote is particularly important as later on in the story the narrators heart is the complete opposite from tender. Grew with my growth This quote from the story shows alliteration. By using both of these quotes the writer is making the story more effective as he is making it more interesting to read. He is also encourage interpretation from the reader and helping them to feel the emotion of the characters. Poe also uses language devices to make the stories dramatic and effective. These include rhythm, repetition, and rhetorical questions. In The Tell-Tale Heart. Edgar Allan Poe uses a large amount of rhetorical questions. How then am I mad? This is effective in the story as it involves the reader. It does so by encouraging the reader to reflect upon the question and therefore get involved more with the story. Poe also uses repetition. He had found all in vain. All in vain; because Death, in approaching him. The repetitive phrase all in vain, tells us of the narrators joy at the old mans terror. He also uses a capital D in death. This infers he is using death as a name, suggesting that the old man is death. In The Black Cat Poe uses plenty of rhythm and repetition. Have terrified Have tortured Have destroyed me. In this quote Edgar Allan Poe has repeated the word have. He has used a rhythm by pausing at the end of each word and the dashes indicate an intensity of emotions. He has also used evil words such a terrified and tortured which again emphasise the fear and terror of the story. This makes the story more dramatic. In both stories Poe also uses capital letters to emphasise words this gives an immediate dramatic impact. In conclusion, Poe uses a range of techniques to make his stories dramatic and effective, many of these are still used by horror writers today. Although The Black Cat and The Tell-Tale Heart are similar in numerous ways, Poe uses different techniques in each one to make the stories effective in their own particular way.

Relationship between Architecture and Fashion

Relationship between Architecture and Fashion The body can be seen and thought of as a machine, a vehicle, as well as a building. Therefore it could be stated that dressing of an individual provides a definition of personal space as do architectural structures though they are bigger in scale. Fashion and architecture have many connections: they both aim to make shelter for the human being and reflect our taste. In this concept, it is widely accepted that fashion and architecture relation started with the earliest men who used the same material for their clothing and for housing/shelter. This relationship has lead closer connections between the two disciplines, such as, both fields have commonalities in their design process which makes them share the same boundaries: Both architects and fashion designers aim to create perfect, comfortable and beautiful forms for the human body. On the other hand, Architecture and Fashion differ in many ways, such as, Fashion is inevitable to die in shorter time than architecture, it is related to smaller scale, and most importantly, Fashion is more about marketing and consumption while Architecture is monumental and relates to eternity. These differences altogether create a thread of commodification and commercialisation for Architecture. Architecture acts as a shaper of space, i.e., it acts as a symbolic metaphor and an agent of the societys cultural values. Since the outer space reflects our inner spaces, this commodification and commercialisation might lead Architecture to lose its mission in the social life. Therefore this work suggests that Architecture should get engaged in human spaces, traditions and cultural values of the society, sustainability, eternity, and wholeness of the life, rather than temporality of fashion. This Masters Dissertation aims to explore the relationship between Architecture and Fashion from conceptual, imagery, materiality and global perspectives. This study proposes that in todays highly globalised world, it is almost impossible to practice architecture separate from fashion since both arts are responsive to the individuals and the societies culture and environment. In a conceptual sense, both Architecture and Fashion address psychological perceptions, and spatial structures. From the imagery visual view of point, both arts reflect the taste of the individuals who occupy those spaces, and from the materiality context, Architecture and Fashion have many in common, such as, use of fabrics and materials, use of technology, and from the global point of view, both arts and artists in these fields have an opportunity to interact closely with each other in especially socially responsive, more sustainable, and economical design. The work sets out to explore the role of Fashion in Architectural design and visa verse from exploratory and interpretive perspectives, presenting preliminary findings from the literature survey, visual materials, manifestos of the designers, and personal observations and interpretations. This study differs from the previous studies in the sense that although much of the literature finds out that the relation between Fashion and Architecture is almost a must and inevitable occurrence, and they propose closer relationships, this study proposes that this fact creates a risk for Architecture to depart from conceptualisation and to move towards commercialism and commodification. In this way, architecture becomes a consumer production, rather than the interpretation of the space. This thesis is further developed to design our Fashionable Hut. Architecturally, we aim to represent the timeless architecture tailored according to the timeliness of the contemporary era. Introduction The close relationship between Architecture and Fashion (hereafter AF) is often referred to the use of the same material for covering of his body and for building shelter of the earliest man. The recent exhibition on this relationship Skin + Bones (24 April 10 August 2008) has also explored several parallel practices between these two disciplines from 1980s to onwards. These practices included digital design process, use of complex geometry, colours, lines, lights, etc. Globalisation, which is widely accepted as the advancements in technology, particularly transportation and communication means, enabled both AF to develop more possibilities in design and flexibility in application. Thus one of the aims of this dissertation is to explore the common characteristics and interrelation between Architecture and Fashion in a global concept. In fact, this idea has arisen from the observation of parallel growth of materiality and identification in fashion and architecture designs and impleme ntations. On the other hand, as this masters dissertation main argument suggests, these close synergies between the two disciplines might create the risk of commodification and commercialisation in architecture and rather than an ideology, architecture might become a consumer product. The reason for this idea is that fashion is marketing of desire while architecture is monumental; fashion is destined to die in a short time, while architects aim eternity via their opuses; and most importantly, fashion is a tool for joining to the society, being a part of it while architecture provides privacy, i.e. isolation from the rest of the world. Our main argument is that, the close relationship between AF, could create a risk for architecture reducing the architectural ideology to the cladding and exterior picture, only. Regarding to the relation between AF, we take conceptual, visual-imagery, and contemporary age of globalisation approaches to explore the synergetic and disharmonious relation between the two fields. In the conceptual exploration, the concepts of beauty and its relation to architecture will be first explored in order to find out fashions and architectures common aim to create the beautiful or perfect shelter and dwelling for the human being. From the conceptual point of view, both AF reflects the taste, identity, and culture of the individual and the society at a given period. However, this period is greatly short for Fashion compared to the eternity of architecture. If style is the language of architecture, fashion represents the wide and swirling-cultural currents that shape and direct that language says Rybczynski, architectural reputation, as well as architecture comes on the fashions sway. Therefore, at its most basic, the mission of architecture is application of a style on a space in order to express our taste. On the identity side, the fashion system, as described by Barthes (1983, 277) is a cultural object, with its own original structure, and probably, with a new finality through the language which henceforth takes charge of it, Fashion becomes narrative. Therefore fashion manipulates the visual language as a means of reflecting the identity of individuals in specific, and the culture of the society in general while architecture, in a broader sense goes beyond manipulating the visual language, but is more sophisticated in terms of manipulating the concept of the whole space. Fashion is somewhat a reflection of the collective identity of a given group, such as, same gender, age group, occupational group, and so on, while architecture is for everyone in a given society. While fashion is shaped by the individuals, architecture shapes the society through the spatial applications. In sum, fashion can be described as the wall of the body while architecture is the body itself and the dwelling s urrounding that body. On the visual and imagery approach, AF share more in common, especially with the developments in material and digital techniques, such as, high tech textiles, pliable building materials, computer assisted design (CAD) software, and all that. One commonly observed contemporary fact that architecture and fashion are both enjoying the use of pliable and flexible materials which enables architects, such as, Zaha Hadid and Rem Koolhass to borrow pleating techniques from the fashion designers and fashion designers, such as, Lucy Orta and Yeohlee Teng borrowing from the concept of urban space and durability from architects However, these borrowings today are observed so frequently that it holds a danger for architecture to be reduced to surface, and the harmony between the outer and inner of the structure is almost lost (this will be further explored and discussed in the globalisation concept). From the contemporary view, several issues will be explored: It can be said that contemporary era conditions, such as, computer aided designs, flexible and durable materials, technology and communication means which are available almost to everyone in the world as pushing factors Fashion, Architecture and other science and art branches interact better than those in the past. The contemporary era is, of course, not without problems: environmental issues, limited sources (such as energy and water), global warming, immigration and civil rights, and so on. Hereof, it is observed that contemporary era[1] designers should be more socially responsible and interact in these issues more. That is to say, design should not be consumed so fast, designers should act more environmental conscious and socially responsive, sameness in global cities might create a catastrophe, commodification and commercialisation should be avoided, the harmony between the inner and outer surfaces and dwellings should not be avoided. If these cannot be done because of the mass media and mass production, than fashioning the architecture is inevitable which is represented in our Fashionable Hut. From a simple viewpoint, the role of fashion within architecture is persistent especially on the surfaces and faades, finishes, and appliqus. The purpose of this investigation is to object to the typical relationship between FA. The position of this thesis is that architecture should go back to its earliest form. This idea is further developed with the design component which attempts to build a wearable space in order to change the surface easily in line with clothing fashion. The architectural investigation centres on the question: can architecture be fashioned rather than conceptualised? The rest of the work is catalogued as follows. Dissertation Statement In todays ever changing environment art fields and designers are influenced by each other. However, when it comes the Fashion and Architecture interactions this relationship goes back as early as the Ice Age. This dissertation explores three dimensions of AF interactions with special interest on the African influence on Modernity: cultural, visual-imagery and global concept where each of these will conduct individual sections throughout the work. Objectives Fashion and Architecture have many parallels in terms of their objectives and use of scales in addition to use of colours, angles, light, etc. The aim of this dissertation is twofold: to understand the relationship between AF from the past practices and to design a structure representing the timelessness of the architecture compared to the short life of fashion. Methodology As for many arts and humanity studies, the nature of this dissertation is a qualitative one. Thus, data will be collected through sources, such as designers works, websites, and interviews in addition to analysis of exhibitions, collections, designs, and structures. Background: Origins In the clich form, the relationship between these two disciplines back to the earliest mans use of the same materials for sheltering himself and for covering his body. At its most simplistic description, construction started with the earliest man building a shelter for him and so did the started when he covered his body (with the same material). The evolution of this interaction, mainly from Sempers view of point will be discussed in the theoretical chapter of this work. For the time being, we first aim to distinguish fashion from clothing and architecture from construction by referring to their meanings. The word fashion comes from the Latin word facia meaning to make or a particular make or shape (Kawamura, 2005, p. 3). Although fashion is mostly used to express clothing trends, especially, womens clothing[1] however, in a broader term (and for the purpose of this study) it refers to the rapid changes in trends that occurred especially after the nineteenth-century industrialization as a result of the developments in producing new fashion quickly and somehow inexpensively. Fashion constructs desire, and it is a momentary process. Architecture, on the other hand, is not simply making or shaping the structure, as Colomina defines it architecture is the interpretation of the space. It is an experiential, interpretative and critical, consequence. Therefore architecture is a monumentary conceptual, ideological, and philosophical process which constructs vision in contrast to fashions visual aspects. AF interaction starts in a way of displaying the identity of an individual and creating the perfect spatial surface and structure, both fields share the idea of the human body and on ideas of space, volume, and movement and as well because both are a layer that communicates between the environment and body with the ability to convey identity on the personal, political, cultural and other levels within life and society . In linguistic terms, fashion could be described as the visualization of the image identity that the users want to reflect to the society. This identity is not necessarily to be the real identity of the person; it is rather about what we want the society to think about us, but not really what we are in real life. Taking architecture as a language defined by Jencks, contemporarily, architecture could be both defined as the visualization of our REAL identities, and identity does not change as often as fashion trends do. However, as we conceive of it today (and for the purpose of this study), architecture is an experiential, critical, and interpretative practice rather than being about construction only. Therefore it dates back to the Greek Mythology of the Labyrinth (BC 3) where Daedalus who built the Cretan Labyrinth is regarded as the first architect. Nevertheless, be due to the interpretative nature of architecture, contrary to the myth, Daedalus was not the first architect since he built the labyrinth but did not understand its structure, Ariadne who interpreted the structure with the help of a device (a thread) should be regarded as the first architect (Colomina,). Fashion, on the other hand, developed in a different manner, while architecture aimed to shape the society, fashion was shaped by the society itself. In fact, apart from clothing as an ordinary definition, fashion started only in the AD 1700s in line with the merchant capitalism and accelerated during and after the Industrial Revolut ion since the working class could effort to compete with the upper class in terms of clothing and dressing up [2]. Therefore, from the historical perspective, we can talk about the links between AF only relating the period after the 18th C. But, what drove such a relationship? In other words, how did architecture collide in the realms of fashion, or vice-versa? Next section aims to answer these questions in order to maintain a theoretical background to our criticism regarding to todays condition. Conceptuality Architectural history, it turns out, was ideally situated to deal with the double connotation of fashion as the history of clothing styles and the more specific use of fashion to designate the process of change peculiar to capitalism. Because architects active around the turn of the last century were concerned directly with dress-either as an effort to reform modern appearance or as part of the scenography of interiors-and because they were deeply engaged with the temporal problematic of creating a modern style, their debates betray an interesting conflation of clothing as artifact and fashion as process, which in other fields has created ambiguity. To this they brought a theoretical heritage concerned with the origins or primordial basis of architecture as a fabrication of enclosure, shelter, or dwelling; analogies to covering the body were standard, and textiles were postulated to have played a crucial role. Dress design has been an aspect . In fact, the closest relation between AF might be stated as to create the absolutely beautiful structures and spaces for the body. In order to interpret the space, as an architect, one should experience it, and the centre of the experiential world is the human body. Our bodies and movements are in constant interaction with the environment; the world and the self inform and redefine each other constantly . Then, is the mission of fashion to provide the most suitable and comfortable coverings for the body to sense the space? While the importance of body (as proportion, movement, etc.) was emphasised by Vitruvius in the BC20s, it was only in 1900s when corset was abolished from fashion, and more recent, in 1960s that (feminist) women argued dressing in a manner of unrestricting their actual movements. While the body and architecture and the body and fashion are so close, on the one hand, as Wigley emphasizes, architects tried to escape from the temporality and futility of fashion (represented as feminine ornaments in architecture) during the Modern Era, by their judgment that fashion (represented in ornament in architecture) is something feminine and ugly, on the other, many of those (male architects) Henry Van de Velde, Josef Hoffmann, Lilly Reich, Frank Lloyd Wright or their wives (Anna Muthesius, Lilli Behrens) designed clothes. Others, notably Otto Wagner, Adolf Loos, and Hermann Muthesius, wrote about fashion . In order to understand this paradox, Kinney proposes to understand the post-modernism first. However, in a reductionist way, we will follow the historical manner. The metaphor of human body as an architectural space is not a new concept; or it is not a concept that appeared only in the Modernism intervals, it can be traced as back as Vitruvius[3] who explored the body as a proportion to the structure. According to Vitruvius, no building can be said to be well designed which wants symmetry and proportion. In truth they are as necessary to the beauty of a building as to that of a well formed human figure, which nature has so fashioned (De Architectura, Gwilt Translation, 1826, p. 78)[4]. In order to create the rhythm, buildings should be designed according to three correlated elements: utilitas, venustas, and firmitas[5] (Rasmussen, 1959). So, as to Vitruvius, architectural design should refer to the unquestionable perfection of the bodys symmetry and proportions[6]. Even so, The issue of beauty had been problematic for Vitruvius. On the one hand he made allusions to the harmonic ratios of Pythagorean musical theory, suggesting there was a higher cosmic order underlying the judgment of beauty. On the other hand he gave architects the right to vary proportions if the eye calls for corrections, or as the arts make progress . As the perfect beauty is rarely found in the nature, thus ornament, as the mediating element between raw nature (materials) and the ordering lines of the architecture (Mallgrave op cit) was needed. This mediating element between the raw nature (body) and the perfect look is clothing and accessories in the fashion sense. As Ruskin states, this ornamentation should be whatever God has created, such as, abstract lines and the whole range of systemized organic and inorganic forms . Nonetheless, after rediscovery of Vitruvius in the 15th C, people interpreted him according to their own way be due to language obstacles , the fashionable ornamental excesses of the Rococo and in the medievalism of the Gothic and especially in the Renaissance Era, architectural ornament heavily relied on the human figures. 18th C is marked as this heavily use of ornament (specifically human figures, Laugier (1755) was responded only in the Modernist Era. Dont let us be profuse in ornaments, let us put much plain, something negligent, with the elegant and magnificent, let us pass in common from the negligent to the plain, from the simple to the elegant, from the elegant to the magnificent: Sometimes let us go briefly from one extreme to the other through opposition, the boldness of which strikes the fight and may produce very grand . This heavily reliance of ornament should have been in a way that would not a dilemma between the ornament use and refute which probably best reflected by Winckelmann[7] (1755). Once he stated that sameness or monotony as defects in architecture which result building without decoration and is like a healthy person who is reduced to poverty, something no one looks upon as a good thing, then later he proposed that beauty is represented by simplicity and serenity, (mainly by the Grecian designers). The Greeks alone seem to have thrown forth beauty as a potter makes his pot (because Greeks were close to the nature and they had copied it) which he calls this beauty as noble (Lefaivre Tzonis, 2004, pp. 369-370). While Winckelmann was somehow vague between the ornamented and simplified beauty, his contemporary, and main challenger -Italian architect- Giovanni Battista Piranesi was clear about absolute beauty which came as the concept of sublime placed above beauty in the hierarchy . From an architectural view, Piranesi supported heavily ornamented late-empire Roman architecture in opposition to the rigorists . Similarly, Owen Jones who is regarded as one of the most influential design theorists and architects of the 19th C believes that ornament and proportion should serve for the architectural perfection. In his words: construction should be decorated As in every perfect work of Architecture a true proportion will be found to reign between all the members which compose it, so throughout the Decorative Arts every assemblage of forms should be arranged on certain definite proportions; the whole and each particular member should be a multiple of some simple unit every ornament arises quietly and naturally from the surface decorated. . That is to say, the ideal beauty till the 18th C was represented by proportion, symmetry, and rhythm which were found in the human body, naturally. In the short space of a single section of such a humble study, one can say little about the wide gamut of the whole debate of beauty, ornament, nature, and all the above issues reviewed above[8]. Rather, we intend to provide a short background to the closer relationship between clothing and architecture with special reference to Sempers Theory of Dressing, Sullivans nude buildings, and Loos absolute rejection of ornament in bodies and buildings altogether created fundamental changes in clothing and style[9], too in the Modern Era. Identity Gottfried Semper, who broke the Vitruvian high ideals by his Four Elements of Architecture, could be regarded as the first who directly pointed out the AF connection though arguably he might have led reducing architecture to the wall and roof by emphasizing only the application of the evolution theory to these structures. According to Semper, idea of the wall evolved from the sequence of spatial enclosures and the stages of the evolution were: primitive screen or woven mat, then metal sheathing and, eventually, carpets, whose colourful images were applied to the surface of masonry building to evoke a sentiment of monumentality. Further, Semper developed his Theory of Dressing aimed two aspects: first, to underline the importance of the textile industry in the origins of architecture and second, Semper was concerned with the difficulty involved in the artistic use of iron in monumental architecture . . Among them Viennese Architect Otto Wagner examined the relationship between architecture and fashion both in theory and practice . However, his contemporary, Adolf Loos is most known for his interest in fashion (as taking Sempers ideals further and implementing them) and absolute rejection and obsession with the ornament in the human body and in buildings. It must be noted here that, while primitivism referred to simplicity and purism for Semper, however, Loos took it as uncivilized world (for him Papuans referencing Africa). He (Loos) stressed that the more ornament the human being uses (such as tattoos and piercings) the most likely he / she is to commit crime. Architects such as Le Corbusier, Hermann Muthesius and Peter Behrens also perceived the building as a nicely garmented body and thus appreciated Loos lessons on dressing and building. By doing so, Modernism, particularly as expressed by Le Corbusier, aimed to break from the utopian life by eliminating the medieval inequaliti es of social classes, destroy the distinction between the streets and stripes, through art, especially architecture since architecture is the art of living. Among the fashion designers, Coco Chanel is best known for her style in line with Loos ideas (this concept and relationship will be examined further in the next chapter of this study), however, Loos main significance for this study is that He was the first among those who declared the fashion and architecture relationship sharply. Ever since Louis Sullivan called for called for refraining entirely from the use of ornament for a period of years, in order that our thought might concentrate acutely upon the production of buildings well formed and comely in the nude (we might also add Adolf Loos proposition to connect ornament with crime and primitivism[10]) till Moussavis work on the Function of Ornament and Domeises Re-Sampling Ornament exhibition, recently ornament has been a dirty word in architectural circles for decades . In fact, ornament was associated with gender, mainly femininity and sexuality by the Modern Architects and thus it should have been omitted and FORM is to FOLLOW FUNCTION. This functionalism, as Loos puts it, for Modernist architecture is that the house does not have to tell anything to the exterior; instead all its richness must be manifest in the interior (cited from Colomina: 1996, p 32). Colomina further declares that the outside is only the cover of the book, it is clothing, it is mask . However, inside it is a meditation between the space and the individual. While fashion is the graphical translation of the individual human body while architecture is the non-verbal communication between the space and the society. Fashion as a Mask is satisfies our quest for individuality within the context of a society while architectural construction is a tool for satisfying the need for isolating ourselves, it is the real shelter. While fashion performs uniformity in the society, architectural manifest refuses restrictions. This disjunction further brings out the refusal of fashion-able as in Le Corbusiers statement: What we wished to express in art was the Universal and Permanent and to throw to the dogs the Vacillating and the Fashionable. [11] However, with Chanels response to that functionalism, in her little black dress that can be a party dress with accessories, such as, a pearl necklace, and also it functions as a day dress with a cardigan or worn plainly, it can be said that fashion felt in the realms of architecture, or looking at Le Corbusiers statement above, we can say that fashion invaded architectures space. This irony that on the one hand, while architectural ideas tried to escape from the fashion, fashion designers, such as, Chanel, Schiaparelli, and Dior adored architectural ideas on functionalism and omitting ornaments and applied architectural styles in their designs, on the other hand, while stating how ugly the feminine fashion, architects did not keep away from fashions space. Art, craft, architecture, style one for all The above ideas summarize Bauhaus (and, International Style, after the World War II and migration of Bauhaus members to other countries, mainly USA) further to create rational societies through rational design. Bauhaus was revolutionary school of art, architecture and design established by the pioneer modern architect Walter Gropius at Weimar in Germany in 1919 (Tate Modern). It was a place of learning and implementing where the borders between art and science and man and machine were eliminated. This design issue was not restricted to only architecture, but included almost all branches of art and design, such as, designing factories, their catalogues and even stationeries, or designing houses and offices, their furniture, the paintings, etc. (from the Manifesto of Bauhaus by Gropius). The idea is straightforward: in order to unite the universe, as artists we must unite our styles and International Style, could supply a framework for this. The principles are: down with frontiers, up with the grid, no curved lines, so that art will be collective for the universal, and general grammar of the shape would be geometry[12]. . The stage workshop was an interaction between all performance arts, i.e., music, dance, theatre. Led by Schlemmer (an architect, paint, designer) Bauhaus costumes were designed in order to express philosophical and compositional expression of key body types: pure, clear, and clean. Costume, architecture, body, and space were dynamic and inextricably linked for Schlemmer. His single subject was the human figure. He reduced to puppet-like, two-dimensional shapes that were expressive of the human body as a perfect system of proportions and functions analogous to the machine age (Bauhaus Archive Webpage). Schlemmers costume designs were playful and disruptive, and restrictive for the human body that inhabited his costumes reflecting Schlemmers theory that human types were artificial constructions. The function of costume is to emphasize the identity of the body or to change it. Costume expresses the bodys nature or it purposely misleads us regarding it (extracted from: History of Modern Drama, Emory University). The skectches of body and costumes designed at Bauhaus will be further explored and critised in the next chapter. Meantime, from the chronological point of view, the true beauty of the Bauhaus movement according to the author, is that its dictum anounced by Ludwig Mies van der Rohe: less is more[13] The concept is simplicity and clarity lead to high-quality design. From the perspective of an architect, it is a working method in which aesthetic seeks to astonish in a simple way and without unnecessary elements. The spaces are adapted to an idea of life that is intended to be simple, the walls linear, the floors with smooth texture and as a whole the structure that allows fascination. The virtue is absence, absence of ornament, unneeded details that will result more sensation. Since fewer elements mean fewer possibilities, minimalist architecture is more difficult to achieve perfection. Thus it represents the aesthetics of the silence, the space of culture. The space functions create a rehearsal with the mind and isolates us from the outside. Modernism and its principles as an architectural movement were well set, as emphasised in the dictums, manifests and practices of the scholars and designers. However, two paradoxes could be observed here: one is that although its principles were well set and communicated, its implications diverted from country to country (mainly be due to vernacular and dwellings of those places) hence a uniformed design could not be implemented, second, although the word modern refers to contemporary, being contemporary, adopting the developments, etc. Modernist architects were more utopian in their principles as the only acceptable truth in design issues. Skin and Bones, that is architecture, no needles The following years, with Ludwig Mies van der Rohes revolution, the glass house, the principles of Modern architecture, i.e. functionalism, concreteness, transparency, cleanness and lightness all came to life. His dictum less is more represented the idea of less structural frame with mo

Comparing Let Us Now Praise Famous Men and An American Exodus: A Record

Comparing Let Us Now Praise Famous Men and An American Exodus: A Record of Human Erosion The Great Depression, which began with the stock market crash of 1929 and lasted for the next decade, was a time of desperation and disorientation in America. In an effort to bring the country back on its feet, President Roosevelt initiated the Farm Security Administration (FSA) project. Photographers were hired and sent across the United States to document Americans living in poverty, and Dorothea Lange and Walker Evans were two of those photographers that were sent out. Along with their partners Paul S. Taylor and James Agee they started their projects which were approached through two different methods. Agee and Evans project Let Us Now Praise Famous Men and Lange and Taylor’s project An American exodus: A Record of Human Erosion, are two similar, though different types of work. Both projects are of the poor tenant farmers in the south and the sharecroppers living during the Great Depression during the 1930s. The first difference I noticed is the way the pictures are presen ted in the two projects. By this I mean how they are taken and how Evans and Lange chose which ones that were to be included in the books. A second difference is that Agee and Taylor had two different writing techniques and these are the biggest differences between the two books. Despite the similarities in the two texts presented by the authors and photographers, their work is presented in two various ways. Agee and Evans project was done after living with three tenant families and Evans photographs are completely separate from Agees text. There are not any captions or names and they do not tell us where the photos are taken or who the people in the pictures are. Lange and Taylor’s project on the other hand is written in a way that helps us read the photographs and it is easier to see the connections between the text and pictures. The captions underneath the photos are based on words formulated by the people in the picture. However, the photos that do not have any people in them still have captions, but in this case we can assume that someone has told the photographer or author what to write for each photo. By this method the true meaning of how the turmoil during this period affected the people in question is more precisely illustrated because it inc ludes the words uttered by the people thems... ...f it hurts you, be glad of it. As near as you will ever get, you are inside the music; not only inside it, you are it; your body is no longer your shape and substance, it is the shape and substance of the music.† (101) Here the structure of the text is visible, but to me it becomes messy and confusing. I feel he tries to say more than is needed and the meaning behind the words becomes tedious. In conclusion, all though the projects of the authors and photographers are very similar they are very different as well. The only common element the two books contain is the depictions of the people during the Great Depression. They both try to illustrate the conditions during this time, but that’s were the similarities end. As mentioned earlier, the difference lies in the how the text is written and the methods chosen to present the pictures. I feel that Lange’s and Taylor’s book is a more accurate presentation of the Great Depression than the book written by Agee and Evans is. Agee and Evans’s book seems to be more of a depiction of how they perceived the Great Depression rather than how it really was. Therefore, I feel their project is more of an â€Å"art-piece† rather than a documentary. Comparing Let Us Now Praise Famous Men and An American Exodus: A Record Comparing Let Us Now Praise Famous Men and An American Exodus: A Record of Human Erosion The Great Depression, which began with the stock market crash of 1929 and lasted for the next decade, was a time of desperation and disorientation in America. In an effort to bring the country back on its feet, President Roosevelt initiated the Farm Security Administration (FSA) project. Photographers were hired and sent across the United States to document Americans living in poverty, and Dorothea Lange and Walker Evans were two of those photographers that were sent out. Along with their partners Paul S. Taylor and James Agee they started their projects which were approached through two different methods. Agee and Evans project Let Us Now Praise Famous Men and Lange and Taylor’s project An American exodus: A Record of Human Erosion, are two similar, though different types of work. Both projects are of the poor tenant farmers in the south and the sharecroppers living during the Great Depression during the 1930s. The first difference I noticed is the way the pictures are presen ted in the two projects. By this I mean how they are taken and how Evans and Lange chose which ones that were to be included in the books. A second difference is that Agee and Taylor had two different writing techniques and these are the biggest differences between the two books. Despite the similarities in the two texts presented by the authors and photographers, their work is presented in two various ways. Agee and Evans project was done after living with three tenant families and Evans photographs are completely separate from Agees text. There are not any captions or names and they do not tell us where the photos are taken or who the people in the pictures are. Lange and Taylor’s project on the other hand is written in a way that helps us read the photographs and it is easier to see the connections between the text and pictures. The captions underneath the photos are based on words formulated by the people in the picture. However, the photos that do not have any people in them still have captions, but in this case we can assume that someone has told the photographer or author what to write for each photo. By this method the true meaning of how the turmoil during this period affected the people in question is more precisely illustrated because it inc ludes the words uttered by the people thems... ...f it hurts you, be glad of it. As near as you will ever get, you are inside the music; not only inside it, you are it; your body is no longer your shape and substance, it is the shape and substance of the music.† (101) Here the structure of the text is visible, but to me it becomes messy and confusing. I feel he tries to say more than is needed and the meaning behind the words becomes tedious. In conclusion, all though the projects of the authors and photographers are very similar they are very different as well. The only common element the two books contain is the depictions of the people during the Great Depression. They both try to illustrate the conditions during this time, but that’s were the similarities end. As mentioned earlier, the difference lies in the how the text is written and the methods chosen to present the pictures. I feel that Lange’s and Taylor’s book is a more accurate presentation of the Great Depression than the book written by Agee and Evans is. Agee and Evans’s book seems to be more of a depiction of how they perceived the Great Depression rather than how it really was. Therefore, I feel their project is more of an â€Å"art-piece† rather than a documentary.

Misery of Sylvia Plath Essay -- Poetry

Sylvia Plath: Slanting the Scale of Misery It is often the dismal and gloomy poems that compel us as readers to wonder what was occurring in the poet’s mind, rather than the rhymes of flowers and sunshine. Poems about despair and sadness induce our own emotions and generate speculation as to how such negative thoughts transfer from one’s own mind to the paper, maintaining their sense of torment. Sylvia Plath’s inner suffering is effectively conveyed by way of her disturbing images and noticeable language. To communicate her private pain, she uses a mass event, the Holocaust, as her own expression and by doing so she is robbing the true victims of this historically tragic event for her personal representation. Plath is a Massachusetts native who sustained an exterior perfection throughout her childhood and into her early years at Smith College. However, the death of her father years before seemed to hold lasting distress upon her and a few years into her college career she attempted to commit suicide, which proved to be only the start of her emotional trepidations. After college, she married the English poet, Ted Hughes, with whom she moved back and forth from London to Massachusetts and eventually had two children. After suspicions of infidelity their unstable marriage came to an end. Plath remained in London with her children where she continued writing. Ultimately, during one of the coldest winters on record, her loneliness overcame her ambition and Sylvia Plath killed herself. It was a tragic end to an even more tragically forlorn life, but she left the world with admirable literary works to remember her by. (www.sylviaplath.info) Plath’s poems are recognized for their personally honest annotations of he... ...lved in the Holocaust. To say that Sylvia Plath is a Holocaust writer is incorrect. To say that she attempted to compare her sorrows to that of years of severe suffering by millions accurate. To say that Sylvia Plath’s comparison is shocking and offensive is correct. Works Cited Kutner, Bob. "Bob Kutner: Lamp Shade Made Out of Skin." Holocaust Memorial Day. 26 Nov. 2007 _kutner/lamp_shade_made_out_of_skin.htm>. Olidort, Shoshana. "Sylvia Plath and the Holocaust." The Commentator. 22 Nov. 2005. 26 Nov. 2007 Culture/Sylvia.Plath.And.The.Holocaust-1058400-page2.shtml>. Steinberg, Peter K. "A Celebration, This Is." Biography. 5 Nov. 2002. 26 Nov. 2007 .

Bunyan’s The Pilgrim’s Progress and Swift’s A Tale of a Tub

Although the two pieces express different themes, the allegory entitled The Pilgrim’s Progress, written in 1678 by John Bunyan, and the work A Tale of a Tub, published in 1704, but written earlier by Jonathan Swift have some striking similarities. The most notable similarity is the theme of a journey through life and through Christianity, and the many aspects of the lives of the protagonists. The Pilgrim’s Progress chronicles the adventures of Christian, as he tries to find his way from the city of destruction (the world) to the celestial city, where everything is perfect (heaven), which rests atop Mount Zion.This piece expresses themes of Christianity, and how certain aspects of the religion may help to overcome particular temptations and troubles in the world. Christian, as he travels, has a great burden, which weighs him down, because he had read â€Å"the book in his hand,† (the Bible) which helped keep him out of Tophet, the miserable place (hell). Particula r characters that Christian encounters after he has set out play different roles, and some try to get him to remain sinful, and adopt the ways of the city of destruction (such as the two men he encountered just after setting out on his journey, named Obstinate and Pliable.These men of the world, the city of destruction, represent the weaker qualities of Christian, who is always somewhat tempted to stay in the city of destruction, and forego the path to the celestial city. Through Christian’s travels, which undoubtedly represent the righteous path of life, everyone he encounters offers some form of temptation, whether it be good- leading him to the wicket gate, or bad, trying to keep him in the city of destruction. At the end of his story, Christian arrives in the celestial city.The second part of The Pilgrim’s Progress details the story of his wife, Christiana, and their sons, who have similar, worldly experiences. Also in her story are metaphorically named characters who seek to persuade Christiana one way or another, and they represent the evils of the world and the righteousness of heaven. Jonathan Swift’s A Tale of a Tub also chronicles the lives of Christians (three brothers, who represent main branches of Christianity) but it must be said that the work is quite satirical.In the story are three brothers named Peter (who represents the saint of the same name), Martin (named for Martin Luther), and Jack (who represents John Calvin). Peter’s story marks the chronicles of the Roman Catholic Church, while Martin represents the Church of England, and Jack, the major Protestant sects. In the story, each brother inherited a coat, that had certain features on it, representing features of their religion, and they were told not to alter the coats, but all they do is change them.This represents people who have altered the church or its practices for personal gain. The brothers in the story represent a basic theme that was prevalent in soci ety at the time, which was the celebration of modernization and secularism over classic religion. And this is what connects the two pieces. In each work, the protagonists are provided with temptations that seek to alter or even minimize classic religion, for the sake of different individuals’ worldly gains.But in each allegory were numerous other metaphors and allusions, which represented myths or other stories that helped to explain the writer’s direction in each story. â€Å"A considerable, but by no means the largest or ablest, portion of the work is occupied by an account of the quarrels of the churches, told in the famous story of three brothers, Peter, Martin and Jack,† says an exert from The Cambridge History of English and American Literature.â€Å"representing Roman Catholics, Anglicans and puritans; of the coat bequeathed to them by their father, whose will, explaining the proper mode of wearing it, they first interpreted each in his own way, and then , after many ingenious evasions of it, locked up in a strong box; and of their subsequent quarrels concerning the will and its significance. Throughout, the brothers act in accordance with the doctrine that beings which the world calls clothes are, in reality, rational creatures or men, and that, in short, we see nothing but the clothes and hear nothing but them.† Swift also included in the work the superficial nature of many religious figures. The clothes the characters wore were always being altered, representing manmade changes in the religions, but they also demonstrate that people may show their religion to others first (by â€Å"wearing,† or sporting it) without even being faithful or an obedient participant in the religion. In the satire, Swift seems to side with the original Martin Luther, who was infuriated with the church as it sold â€Å"forgiveness† to sinners. This feature of the church was acquired, and not historically or cardinally supported.It on ly served to improve monetary gain for men of the church, which is much of what happens in A Tale of a Tub. And in Bunyan’s The Pilgrim’s Progress, the temptations and worldly desires that the characters are confronted with represent the world’s secular impact on the church. The church was always changing, as men of the church felt they could utilize it, and exploit its sovereignty for personal gain, which is what the various metaphorically-named characters that Christian and Christiana encountered were trying to do.Swift and Bunyan’s subliminal criticism of the church and its practices, which were always straying from its ideals, is the greatest similarity between the two highly-metaphorical works that seek to criticize the downsides of religious practice. But the two works also encourage the righteous aspects of reverence. They make very obvious the ways in which religion can be exploited for basic secular gains, and in doing so, by having the character s that exhibit those poor traits somehow villains, the authors signify how one is to correctly remain reverent.In Bunyan’s work, he makes Biblical sin a reality, which physically burdens man when he is righteous enough to recognize that he has erred, and gone against his religion’s teachings. â€Å"As I walk'd through the wilderness of this world, I lighted on a certainplace where was a Den, and I laid me down in that place to sleep; and as I slept, I dreamed a Dream,† Bunyan wrote of Christian at the beginning of his allegory. â€Å"I dreamed, and behold I saw a Man cloathed with Rags, standing in a certain place, with his face from his own house, a Book in his hand, and a great Burden upon his back.I looked, and saw him open the Book, and read therein; and as he read, he wept and trembled; and not being able longer to contain, he brake out with a lamentable cry, saying What shall I do? † This is how he sets the stage for the story about a righteous man who is forced to survive in a land of evils and temptations, which seek to destroy his reverence. â€Å"Then Christian fell down at his foot as dead, crying, Wo is me, for I am undone: At the sight of which, Evangelist caught him by the right hand, saying, All manner of sin and blasphemies shall be forgiven unto men; be not faithless, but believing.Then did Christian again a little revive, and stood up trembling, as at first, before Evangelist,† Bunyan wrote in Pilgrim’s Progress, demonstrating how righteousness and reverence to religion, not necessarily to the secular church, can save man and lead him out of evil. This character, Evangelist, represents a truly righteous man of the church, who in every way demonstrates the how to apply the religion’s teachings, and how to refrain from evil.â€Å"The wits of the present age being so very numerous and penetrating,† Swift writes of his own enterprise in writing A Tale of a Tub in the work’s preface, à ¢â‚¬Å"it seems the grandees of Church and State begin to fall under horrible apprehensions lest these gentlemen, during the intervals of a long peace, should find leisure to pick holes in the weak sides of religion. † This notifies his intentions in writing the satire, which was criticizing particular religious practices, which are actually nothing more than exploitations of the original religion.Swift, throughout the work, openly criticizes any change in the three church’s, represented by the characters of the work, as changes only exist as features of the church that stray from the original teachings of the religion. Although Swift’s and Bunyan’s pieces are different, they both satirically chronicle the adventures of characters who are supposed to (but in Swift’s case, they do not) adhere to religious ideals without falling into sin by realizing religion’s secular adaptation.Each work makes clear that the church should remain stable, and th at people who wish to lead a fulfilling life should adhere to reverent practices, and give up irreverent activities and temptations. And in demonstrating how this is done by chronicling the stories of people who struggle between secular and religious lifestyles, Swift and Bunyan have openly criticized some of the church’s (of their times) exploitations of religious teachings for basic secular gains, and how the different sects of Christianity should be uniform in teachings. Works Cited Bacon, Earnest W. John Bunyan: Pilgrim and Dreamer. Baker Book House: Grand Rapids, MI, 1983., p. 65 George, Timothy and Dockery, David S. Baptist Theologians. Broadman Press: Nashville, TN, 1990, p. 26. Sir Walter Scott (ed. ), The works of Jonathan Swift D. D. , Dean of St. Patrick's, Dublin: containing additional letters, tracts, and poems, not hitherto published. With notes, and a life of the author. 19 vols. (Edinburgh: printed for Archibald Constable and Co. ; White, Cochrane, and Co. , a nd Gale, Curtis, and Fenner, London; and John Cumming, Dublin 1814). Webster, C. M. Swift's Tale of a Tub compared with Earlier Satires of the Puritans. Proceedings of the Modern Language Association 47/1 (March 1932) 171–178.

Anti-Gay Attitude in Schools

The article I read was on anti-gay comments in Canadian schools. Two university professors of Manitoba conducted a national survey of both homosexual and heterosexual teens. Out of 3,700 students across Canada, hear insulting comments on a daily basis. The survey found that seventy per cent of students heard phrases like â€Å"that’s so gay† and forty eight per cent heard derogatory terms like â€Å"faggot,† â€Å"lezbo† and â€Å"dyke† every day. The article recommends that school boards should apply gay-straight alliances such as the LGBTQ (lesbian, gay, bisexual, transgender or queer) groups which are common in high school and a broad education as well as better teacher training. People who are insulted for being gay are simply harassed. Everyone has the right to life and security as guaranteed by our constitution. We have many bullies at school and comments such as those as I listed and are just another form of a put down and should not be allowed anywhere, including school. Students who do this are just ignorant and immature but adults who ignore it are the real problem. This relates to psychology because if you examine the percentage of people who get harassed in school; could have mental health issues in the future such as stress for being discriminated in schools, suffering from anxiety and depression, or addictive behaviour because of their sexual orientation. This could also lead to eating disorders, drug and alcohol abuse, and suicide. The likelihood of suicides happening are people who probably can’t cope with discrimination, isolation, and loneliness. In conclusion, the researchers said that there is a lot of ground to help push for an improved school climate which is true because high school is tough for everyone. And even after high school it doesn't stop being tough.

How Enzymes Work in the Home and in Industry Essay Essay

This essay aims to explore the ways on how enzymes are used in home and in industry, and it aims to explain the advantages and disadvantages of using enzymes in the home and industry. An enzyme is a protein that is formed by the body that acts as a catalyst to cause a certain desired reaction. Enzymes are very specific. Each enzyme is designed to initiate a specific response with a specific result. Firstly, the AQA Science Biology textbook published in 2011 by Nelson Thornes Ltd suggests on page 172 that â€Å"in the past, people boiled and scrubbed their clothes to get them clean – by hand! Now we have washing machines and enzymes ready and waiting to digest the stains.† This is telling us how people now use enzymes at home and it is much easier from the past. This is an example of how enzymes are used in homes. Enzymes are used to get rid of the stains that are on the clothes in washing machines. Enzymes are used to break down proteins and fats that are in the stains. This is evident in the same textbook on the same page number mentioned above when it says, â€Å"many people use biological detergents to remove stains such as grass, sweat and food from their clothes. Biological washing powders contain proteases and lipases.† Proteases and lipases are those enzymes that are used to break down the proteins and fats that are in the stains. In addition, it is better to use biological detergents instead of non-biological detergents at lower temperatures because that is when the enzymes work at their best, if the water is too hot then they are denatured and this also means that you use less electricity. The edited book version called ‘Enzymes in Industry’ written by Dr Wolfgang Aehle published in 2007 suggests that â€Å"in the food industry enzymes are used to improve dairy products like cheese or to supply us with breads that have the right crumb structure and give us the right mouth feel while eating.† This is showing how and why enzymes are used in industry. They are used to improve dairy products or to supply with breads that are good enough for us. Protease enzymes are used to make baby foods. In the book ‘Chemistry at a glance’ published by Roger Owen and Sue King it says on page 116 â€Å"proteins in baby foods may be pre-digested by proteases (enzymes which digest proteins). Babies are not very good at digesting the food when they first begin to eat solid foods. By using protease enzymes in the food, makes it easier for a baby’s digestive system to cope with it and then the babies can also get the amino acids that need from their food more easily. There are more enzymes used in industry like carbohydrases to convert starch into sugar (glucose syrup). There are many advantages and disadvantages of using enzymes. Enzymes can be good to use. In the AQA Science Biology textbook published in 2011 by Nelson Thornes Ltd suggests on page 173 that â€Å"in industrial processes, many o the reactions need high temperatures and pressures to make them go fast enough to produce the products needed. This needs expensive equipment and requires a lot of energy.† The good thing is that by using enzymes it would solve industrial problems like these. On the same page, it says the enzymes â€Å"catalyze at relatively low temperatures and normal pressures. This is why the enzyme-based processes are cheap to run. This is an advantage showing that by using enzymes it is cheaper and easier. There are also disadvantages of using enzymes. This is evident in the same book on the same page as it mentions, â€Å"one problem with enzymes is that they are denatured at high temperatures, so the temperature must be kept down†. This shows that by using enzymes they can be denatured so you would have to be careful and keep an eye on the temperature. In addition, the pH needs to be controlled and it costs money to control these conditions which means it is bad. You would have to pay to control theses conditions and if you do not then the enzymes would denature which is not good. The original BBC Bitesize GCSE website in the science section suggests that there are many enzymes, which are expensive to produce. This is evident on the website as it says, â€Å"In industry, enzymes allow reactions that normally need expensive, energy-demanding equipment to happen at normal temperatures and pressures. On the other hand, most enzymes are denatured at high temperatures.† This shows that many enzymes are quite expensive to produce and this is a disadvantage of using enzymes. In conclusion, enzymes are used in many places like homes and in the industry because they can be good in ways such as using them in baby food, which would help the digestive system of babies. However, there are also some disadvantages of using enzymes for example some enzymes can be very expensive to produce. I believe that enzymes should be used in some places and should not in others, this way I think that there would not be trouble caused.

Critical analyse of the external and internal environments Essay

From the long run, the economy will only be developed better than before, as long there are no large scales of wars. If the economy in the world is developing in a steady and healthy way, the demand for the cars will be larger and larger. The fact that the number of Japanese cars assembled in North American will soon reach 2 million per year will lead to the oversupply, so it is likely to threaten the price structure of the U.S. auto market and in the meantime, it will bring about negative impact on the revenue of the automotive businesses in the U.S. market. 3.3 Social factors As long as the customers have a certain level of buying power, there will be a large number of car buyers. After the World War II, nearly all countries in the world were making every effort to recover from the war. The war was destructive to all the countries that had participated in the war. In some developing countries, people even had to worry about whether they had to suffer from hunger, let alone buying car to make their life easier. However, as the recovery of economy, people begin to think about the houses and cars to improve the quality of their life(Ravichandran et al., 2005). In the meantime, the social concept is also changing. Men were the trend of the drivers, but more and more women are independent and have good economic conditions, so the demand for cars is also increasing. The changing social trend has enabled Ford to produce various types of cars in order to meet the different demands from different groups. 3.4 Technological factors The advent of the Internet has simplified customers’ life, and the advent of cars have make customers’ life more convenient. However, Ford does not cease to make innovation in terms of technology. For instance, most modern cars have been equipped with intelligent systems such as Global Positioning System (GPS) which enables the customers not to get lost no matter where they go. The intelligent system will be able to provide the car owners with alternative lines according to the actual situation of the road. If there are traffic jams, the system will remind the car owners to choose another alternative. In addition to the intelligent system which will benefit for the car owners, the design of the cars will also be more human oriented. The innovation of technology will bring convenience to customers, so the design and the function of the cars in Ford will ! enable the customers to have better experience of driving. Therefore, more and more customers who can afford cars wil l choose to buy a car. 4. Internal environments of Ford The analysis of internal environment can find out the absolute strengths and weaknesses. If the enterprise sticks to its past successful strategies, they will fail in the new competitiveness for not updating its strategies(Leidner et al., 2011). Every enterprise has its strengths and weaknesses, and the internal strengths and weakness and the external opportunities and threats will be the foundation for enterprise to formulate strategies. This section will use SWOT analysis to explain Ford’s internal environment. 4.1 Strengths Ford has long history and its brand has been well-known to the whole world,  and this strength has enabled Ford to make brand marketing. As long as the brand has been known to the customers, the customer will buy the product due to the brand effect. Then, there is effective customer management system which will enable Ford to target the existing and potential customers more accurately. On the other hand, there is diversified management system that can attract real talents to Ford to make wise decisions. There are many job opportunities that are offered by Ford, and the policies on human resource management are flexible. 4.2 Weaknesses It has reported that the quality of the products has not met the standards in recent years, so many of the cars have to be recalled back to the factory. This incident has indicated that the quality check system has problems, and this may cause public relation crisis. On the other hand, to compare Ford with its competitors, Ford has not introduced sophisticated technology such as robot in the process of manufacturing the products. The third weakness is that the cars that have been produced in Ford have not reached 27.5 miles per gallon fuel efficiency standard(Peppard and Ward, 2004). 4.3 Opportunities As Ford is a multinational company, the international market has been developed due to the market expansion. In such case, the product will not only be sold in the native country  but also in foreign countries. In the meantime, Ford has developed its e-business system on the internet, so the international market is able to enlarge and the market share of Ford is also likely to increase. Then, the low cost of cars does not mean low quality, so the cars will be cost-effective, which will attract more customers to buy them, and thus increase the sales(Peppard and Ward, 2004). 4.4 Threats The major threats come from the competitors of Ford, especially the Japanese cars, for the Japanese manufactures are trying to open the market of luxurious cars in the United States. In the meantime, the exchange rate of Japanese yen and the U.S. dollar is ever  changing and not steady. In addition to Japanese cars, the new entrants to the U.S. will also come from China and India(Leidner et al., 2011). Another threat is that the government has been more involved in the regulations and policies on cars. Although there are concessions made by the government, the  concessions may be taken back by the government. 5. Strategies for Ford in the next five years The analysis of SWOT for Ford will be helpful for the decision makers to make the strategies for the future. When the key external and internal factors have been effectively matched together, it will help Ford to be more competitive than its competitors. It is suggest that the decision makers can implement SO strategy. This strategy will enable Ford to take full advantages of its internal strengths and external opportunities(King, 2002). Effective brand marketing and good customer management system, as well as human resource management system will enable the company to develop its e-businesses in the international market. If the famous brand has affordable price for customers, the sales and market share will increase to a certain extent. As long as the market share and sales has successfully increased, the company can rank at the first or second in the same industry. Another plausible strategy is WO strategy which will make use of the external opportunities to make up for the weaknesses. However, the weaknesses can sometimes become obstacles for seizing the opportunities, so if the company should try to overcome ! the weaknesses and turn them to strengths. For instance, if the demand for the cars which have equipped with intelligent system is large, but the factory has not acquired the technology o f equipping the system, so Ford can cooperate with the companies which have this technology. In such case, both companies will benefit from this business. On the other hand, if the company does not want to cooperate with other companies, the employees who have the knowledge of such technology should be employed to the company with high salary in order to assure the technology innovation. 6. Conclusion In conclusion, this report has conducted a close study of the external and internal environments for Ford Motor Company. The political environment has proved that the government has both positive and negative impacts on Ford, and the economic and social factors have turned out more and more people can afford a car, especially the independent women. The technology factors have also contributed to the increasing market share and sales of Ford for its convenience and comfort and affordances. Then the report has made a SWOT analysis of Ford’s internal environment, and it has suggested two plausible strategies for Ford in the next five years. One is SO strategy and the other one is WO strategy, which will enable Ford to realize its stra tegic objectives in the automotive  industry.